Since 2016, I’ve helped organizations adopt new tech (like AI) to deliver great experiences so that they can scale their impact. Currently, I lead Ada’s Growth team as Principal Product Manager. Before that, I designed a lot of things: Ada’s LLM-powered features and integrations; Grantbook’s website and marketing; and results-driving websites, brands, and dashboards for organizations in Education, Sustainability, and Nonprofit.
An LLM-powered feature to integrate Ada’s generative AI chatbot with any available API. This unblocked deals that helped Ada grow revenue 38x in the first year of its new product (one of the first customer service AI Agents to market).
An experiment that convinced leadership to start Ada’s first product-led growth team by winning our first self-serve customer within one month of launch.
Notifications to help customers connect to support agents on Ada, no matter where they are — desktop browsers, mobile browsers, or mobile apps. This feature (and the UX research I conducted) supported Ada's play to integrate with asynchronous agent messaging platforms, unblocking partnerships and opportunities.
A lesson search feature to grow the customer base for Chalk’s premium plan, supporting B2C revenue growth and a successful acquisition by PowerSchools a year later.
A new brand, website, and marketing materials to help Grantbook win its first six-figure contracts with globally-renowned foundations and first-ever web and UX design projects.
A website summarizing research on anti-Muslim bias in the CRA by University of Toronto professors that successfully convinced the Canadian government to investigate the issue.
A digital platform that enabled scaling an eco-certification program from provincial to nationwide. From 2021 to 2024, the program has grown from 21 to 6000+ schools across Canada.
Hire me to speak for your event or podcast about: product design, product management, growth, UX research, generative AI, designing for the civil sector, and technological disruption.
Whether it’s building 0 to 1, redesigning an experience, or refreshing your UI/UX to drive growth metrics, I can help you turn your vague feelings into testable, tangible prototypes.