A stylized yellow sun with a black-and-white headshot of Maggie Chen inside it

*Growth, Design, Product

I build and grow products — with data-informed strategy, simple design, and lean mean execution.

I’ve been at this for over 8 years

Since 2016, I’ve helped organizations adopt new tech (like AI) to deliver great experiences so that they can scale their impact. Currently, I lead Ada’s Growth team as Principal Product Manager. Before that, I designed a lot of things: Ada’s LLM-powered features and integrations; Grantbook’s website and marketing; and results-driving websites, brands, and dashboards for organizations in Education, Sustainability, and Nonprofit.

Hey, maybe I could help you too:

Results I've delivered:

A screenshot of Ada's "generative Actions" feature on a blue background

Generative Actions

Ada • product design

An LLM-powered feature to integrate Ada’s generative AI chatbot with any available API. This unblocked deals that helped Ada grow revenue 38x in the first year of its new product (one of the first customer service AI Agents to market).

A screenshot of the Ada free plan we launched in June 2023 as an experiment for product-led growth

Free Plan Experiment

Ada • product design

An experiment that convinced leadership to start Ada’s first product-led growth team by winning our first self-serve customer within one month of launch.

A screenshot of notifications in Ada's product on both web and mobile (SMS)

Cross-Platform Notifications

Ada • product design, UX research

Notifications to help customers connect to support agents on Ada, no matter where they are — desktop browsers, mobile browsers, or mobile apps. This feature (and the UX research I conducted) supported Ada's play to integrate with asynchronous agent messaging platforms, unblocking partnerships and opportunities.

A screenshot of the lesson plan search feature in Planboard, the software I worked on for Chalk

Digital Lesson Plan Search

Chalk • product design, UX research

A lesson search feature to grow the customer base for Chalk’s premium plan, supporting B2C revenue growth and a successful acquisition by PowerSchools a year later.

A collage of Grantbook's brand elements

Grantbook Rebrand & Website

Grantbook • brand, web & graphic design, marketing

A new brand, website, and marketing materials to help Grantbook win its first six-figure contracts with globally-renowned foundations and first-ever web and UX design projects.

A screenshot of the "under layered suspicion" website

Under Layered Suspicion

University of Toronto • web design & build (Webflow)

A website summarizing research on anti-Muslim bias in the CRA by University of Toronto professors that successfully convinced the Canadian government to investigate the issue.

Screenshots of the low-fidelity prototype build for EcoSchools' platform redesign

EcoSchools Platform Redesign

EcoSchools Canada • UX design, product management

A digital platform that enabled scaling an eco-certification program from provincial to nationwide. From 2021 to 2024, the program has grown from 21 to 6000+ schools across Canada.

Let's work together

Let me help you turn your ideas into reality — or bring fresh ideas to your audience.

Bring fresh ideas to your audience

Hire me to speak for your event or podcast about: product design, product management, growth, UX research, generative AI, designing for the civil sector, and technological disruption.

Invite me to speak

Turn your ideas into reality

Whether it’s building 0 to 1, redesigning an experience, or refreshing your UI/UX to drive growth metrics, I can help you turn your vague feelings into testable, tangible prototypes.

Work with me